CJM
CJM is a SaaS platform built to align marketing and sales within one operational decision flow.
We designed and delivered the product end-to-end: from the public website to the operational dashboard that unifies Ads, website, and CRM data, with a scoring and quality-signals layer built for execution.
What we built
- A unified data layer to collect campaign, website, and CRM performance events.
- A lead scoring engine with quality signals to qualify users and opportunities.
- An action layer to trigger optimizations across campaigns and sales pipeline.
- A product dashboard for funnel visibility, marketing-sales alignment, and operational prioritization.
- A public website with waiting list flow for beta launch and early team onboarding.
Outcomes
- 10.000+ users tracked across the funnel during the beta phase.
- ROAS 4.0 → 5.32 from October to November 2025.
- Stronger continuity between data analysis and execution on budget and lead management.
