Speed Lab Club
Showcase website for a specialized sports club, designed to convey energy and professionalism while driving new membership through a strong digital presence.
We handled visual identity, development, and local SEO optimization, with a focus on message clarity and mobile experience.
What we built
- Dynamic design aligned with the club's brand identity.
- Clear information architecture: about, services, personal training, and contact sections.
- Local SEO optimization for visibility on geographically relevant searches.
- Mobile-first responsive experience: 78% of traffic comes from mobile.
- SEO-ready structure with metadata, schema.org, and sitemap.
Outcomes
- 1,918 organic impressions on Google in the first 12 months from zero digital presence.
- Mobile CTR of 13.52%, with the homepage averaging position 7.29.
- 100% of traffic from Italy, aligned with the local business target.
